As an international model, Paul Mason has walked the runways of London, Paris, Tokyo & New York for designers such as Gianni Versace, Dior, Dolce & Gabbana, and Armani. At the start of 2020, he helped to close Jean Paul Gaultier’s 50th anniversary and final couture show.
In 2014, Mason began a new chapter, creating the “Fashion Santa®” character, which took the world by storm and became a viral phenomenon during the 2015 Christmas season. Over 88 hours of selfies were taken, including one with fellow Canadian superstar Justin Bieber, to help raise money for The Hospital for Sick Children with the excitement continuing into the New Year.
As Fashion Santa®, Mason has been able to develop his character internationally, with his appearances and partnerships helping to support more than a dozen different charities to date including Make A Wish Foundation, Sick Kids Hospital Foundation, Terry Fox Foundation and To Save A Child’s Heart. Every partnership or event Mason is a part of with his Fashion Santa® character has a charitable component. To date, hundreds of thousands of dollars have been raised for various causes.
Fashion Santa’s Mission
Fashion Santa®, also known as Paul Mason, isn’t just a model, a personality, or influencer. He’s a world-renowned fashion personality with a singular mission: to enliven the spirit of Santa to help those that need it most during a time of giving. Every event and opportunity that Fashion Santa participates in is tied to a charitable initiative.
From the start of his virality in 2015, when the initial launch of the character caught international attention, Mason took an active role in cultivating awareness for his mission.
Paul has appeared across all forms of media, whether it be on talk shows, daytime television such as the Kelly Clarkson show, breakfast television segments, or a fashion editorial, he is experienced to successfully launch holiday campaigns and promotional initiatives.
Fashion Santa® has appeared in international publications like HuffPost, Fashion Magazine, VOGUE, Entertainment Tonight, VICE, Buzzfeed, Business Insider, ABC, CTV, TMZ, Macleans, CBC, TIME, National Post, The Globe and Mail, Harper’s Bazaar, Yahoo, Fortune, The Guardian UK, Cosmopolitan, CNBC, Out, Billboard, and more.